EDITORIAL
Sounds familiar?
After a strong post-COVID recovery, the Chinese film market is plummeting, and recent reports indicate the all-important youth demo is the cause: "Our younger generations just aren’t going to the cinema anymore.” They report not liking taking the risk of spending time and money to see a movie that doesn’t meet their expectations. In fact, many complain that online marketing of movies is becoming increasingly misleading.”..
Have a pleasant Friday night at the movies,
Jean Constant
NEWRead Jean Constant informal film, stream, and TV reviews on LetterboxdThis week update: Escape from Germay (2024)⭐⭐, Rebel Ridge (2024)⭐⭐⭐⭐, Roman J. Israel, Esq (2017)⭐⭐⭐ * Wikipedia defines letterboxing as the practice of transferring film shot in a widescreen aspect ratio to standard-width video formats while preserving the original aspect ratio. Generally this is accomplished by adding mattes (or ‘black bars’) above and below the picture area. Letterboxd - the site is a global social network for grass-roots film discussion and discovery. |