EDITORIAL
Judgment call...
Test screenings have become a routine step in the studio moviemaking process. "Star Wars" creator George Lucas recently made headlines for speaking out against them. He said that Hollywood's over-reliance on focus groups has created studio movies dictated entirely by fans over filmmakers. "I don't like focus groups," Lucas told the publication. "The audience doesn't know what they want to see. If they don't like a character, that's interesting, and as a filmmaker I want to find out why. But when the studios hear that, they take the wrong message. They let the audience actually make the movie. Of course, now they go crazy with that. Now, it's all about what the fans think. That isn't how you make the movie. You make a movie by finding someone that knows how to make movies, that has a story to tell and is passionate about it."...
Have a pleasant Friday night at the movies,
Jean Constant
RECENT REVIEWSRead Jean Constant informal film, stream, and TV reviews on LetterboxdThis week update: A Great Awakening (2026) đ€, The Last Front (2024) đ, Ulysses (2026) 𫣠* Wikipedia defines letterboxing as the practice of transferring film shot in a widescreen aspect ratio to standard-width video formats while preserving the original aspect ratio. Generally this is accomplished by adding mattes (or âblack barsâ) above and below the picture area. Letterboxd - the site is a global social network for grass-roots film discussion and discovery... |


Imax China is preparing to dedicate the vast majority of its nearly 800-screen network to Christopher Nolan's "The Odyssey" when the film opens in mainland China on Aug. 14Nolan and star Matt Damon are set to arrive in Beijing on July 30 for what Manwaring describes as the first-ever red carpet event held for a commercial film at the China National Film Museum in Beijing, a government institution that also hosted the original Chinese launch of "Avatar" in Imax's early years in the country. Previews begin Aug. 1 and 2 in Beijing, Shanghai, Guangzhou and Shenzhen, with one screening per day ahead of the wide release. On expansion, Imax China has a backlog of just under 200 sites and continues prioritizing higher-tier cities over the lower-tier, mall-driven growth that characterized its pre-pandemic strategy, alongside upgrading older systems to laser. "Growth is a priority, and we do see the network growing in China," Manwaring says. He points to alternative content as a tool for expanding the company's addressable audience, citing survey data from NBA Finals broadcasts: "80% of the audience for that event hasn't even been to a movie theater in five years to watch a film," he says, adding that when those same attendees are asked afterward whether they'd return to watch a movie, "90-something %" say yes. "A lot of people in the across the world forgot how great it is to go sit in a really dark movie theater and be immersed into a story," CEO Daniel Manwaring says. "Sometimes, you got to use some alternative content events to bring them back."...