Updated every Friday 12:00 PM
May 22 - May 28
EDITORIAL
Couch potatoes?
...From a survey of roughly 1,000 people in mid-May by sports and events analytics firm Performance Research, respondents would rather see a first-run feature as a digital rental at home or in a movie theater, if both were available today: A whopping 70% say they are more likely to watch from their couch, while just 13% say they are more likely to watch at a local cinema. But for those who are considering returning to a movie theater, when asked which movie genres would most likely get them to buy a movie ticket, 43% of respondents say comedy. The next most popular genre — drama, with 35% of respondents — has also all but disappeared from theaters. Meanwhile, superhero action movies, came in third, with 33%. And horror, a dependable and inexpensive box office draw for years, drew interest from only 19% of respondents....
Have a safe week and a pleasant Friday night at the movies,
Jean Constant
Movie theaters in North America are slowly coming back to life. About 50 brick-and-mortar locations are now open. Texas has by far the biggest number of open locations with 29 including several brick-and-mortar locations. Arkansas, Georgia, Oklahoma and South Dakota have also opened brick-and-mortar locations. The nation’s three largest chains — AMC, Regal and Cinemark —are not expected to open until mid-summer with no major releases set to launch until July 17.