EDITORIAL
Why are movies so expensive...
Thanos' Infinity Gauntlet Collection of Gemstones came from the mind of East Continental Gems president Adam Mirzoeff. It include the following: a Colombian emerald as the Time Stone, a sapphire from Madagascar as the Space Stone, an amethyst as the Power Stone, a ruby from Mozambique as the Power Stone, a yellow diamond as the Mind Stone, and a spessartite as the Soul Stone with a combined value of more than $25 million...
Have a pleasant Friday night at the movies,
Jean Constant

The first trailer for Christopher Nolan’s Oppenheimer is now available online, and the 70-second first look at the movie was released in an unusual way. Two years after Tenet’s troubled marketing campaign amidst a pandemic, Christopher Nolan returns with another ambitious IMAX project advertised as something audiences will want to see on the big screen. However, Oppenheimer’s trailer was released in a curious way: a live announcement on Twitter and a live video on YouTube. On both platforms, there was a countdown leading up to the actual trailer release, a strategy that not only created an instant sense of expectation but also reflected the movie’s ominous real-life atomic bomb testing storyline. Nolan’s movies have been known for interesting viral campaigns since The Dark Knight, and it is no surprise that the Oppenheimer trailer was released in a creative way...