EDITORIAL
Sugar and spice...
M. Night Shyamalan on marketing: “I’ve thought about this a ton, about my relationship to marketing, my relationship to the audiences, and how each of the movies affect each other, the brothers and sisters. There’s a sugar content metric, and there’s a savory content metric. So in the savory category, the balance of the taste of the piece, that one resonated for a long, long time, even until today, it keeps on resonating and resonating. That balance was right. In the sugar content metric, which maybe is, ‘Was it scary? Was it this?’ That’s a different metric....
Have a pleasant Friday night at the movies,
Jean Constant
The largest exhibition chain in the U.S., AMC Theatres, has announced Sightline at AMC, a program under which ticket prices will be inflated based on seat location and screen proximity. Value Sightline, which are seats “in the front row of the auditorium, as well as select ADA seats in each auditorium, are available at a lower price than standard sightline seats. The program’s reason for being is the premium-priced Preferred Sightline, which are the coveted seats “in the middle of the auditorium and are priced at a premium to standard sightline seats. Theaters that offer Sightline at AMC seating provide a detailed seat map that outlines each seating option during the ticket purchase process online, on the AMC app, and at the box office. Sightline at AMC is applied to all showtimes that begin after 4 p.m. at participating locations. AMC’s Discount Tuesdays, when all movie tickets are discounted to $5, will not include Sightline at AMC seating pricing...