EDITORIAL
Problem solved!
It's an odd irony of living in the streaming age that, in a time where every film and TV show ever made is available instantaneously, finding something to watch has never felt more daunting. This is actually an established phenomenon, dubbed the "tyranny of choice" by Barry Schwartz in his 2004 Scientific American piece. The article summarizes prior research and draws on the psychologist's own studies to explain how, "as the number of choices we face increases, the psychological benefits we derive start to level off. And some of the negative effects of choice accelerate....
Have a pleasant Friday night at the movies,
Jean Constant
NEWRead Jean Constant informal film, stream, and TV reviews on LetterboxdThis week update: One plus One (1968), Prospero’s Book (1991), Tomorrow’s war ( 2021) * Wikipedia defines letterboxing as the practice of transferring film shot in a widescreen aspect ratio to standard-width video formats while preserving the original aspect ratio. Generally this is accomplished by adding mattes (or ‘black bars’) above and below the picture area. Letterboxd - the site is a global social network for grass-roots film discussion and discovery. |


Jude Apatow is set to direct "Cola Wars," a film that will chronicle Pepsi's challenge of Coca-Cola as the number one soda in the marketplace, which began in the '80s. Spielbeg's Amblin Entertainment is set to produce the film, which is set up at Sony Pictures. Ben Affleck's "Air" became a genuinely great film last year, and it was just about the creation of the Air Jordan sneakers. There was also IFC's criminally underrated "BlackBerry," which chronicled the rise and downfall of the infamous handheld smart phone. Executed correctly, movies about how culturally relevant stuff happened can be supremely entertaining...