Santa Fe, NM. Created 1.2000. Volume 24 - Issue 1301

Updated every Friday 12:00 PM
December 13 - December 19

EDITORIAL

What about good art?...

At its core, European films are not successful because they are promoted in a very fragmented way. You have an approach in France, in Germany, in Benelux [Belgium, Netherlands, Luxembourg], in Scandinavia. Whereas with U.S. titles, you see advertisements everywhere. If we want European film to be seen by audiences in Europe, we need to copy some of the American elements in their promotion. We can’t promote our movies over the course of 12 months at different times in different ways in different territories and languages. Matthijs Wouter Knol, CEO of the European Film Academy...

Have a pleasant Friday night at the movies, 

Jean Constant


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