NEWRead Jean Constant informal film, stream, and TV reviews on LetterboxdThis week update: Absolution (2024) ⭐, Conclave (2024)⭐⭐⭐, Kaleidoscope (2023)⭐⭐ * Wikipedia defines letterboxing as the practice of transferring film shot in a widescreen aspect ratio to standard-width video formats while preserving the original aspect ratio. Generally this is accomplished by adding mattes (or ‘black bars’) above and below the picture area. Letterboxd - the site is a global social network for grass-roots film discussion and discovery... |
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Cinemark locations are rolling out later this month a new promotion in which the theater chain will allow fans to BYOB. That second B though isn’t “beer,” it’s for “bucket” — specifically a popcorn bucket. And for just $5, Cinemark will fill up whatever you decide to bring in. The Bring Your Own Bucket campaign is Cinemark’s way of celebrating National Popcorn Day on Sunday, January 19. In 2022 and 2023, a division of NATO called the Cinema Foundation offered what was called “National Cinema Day,” which designated a single day in which all movie tickets nationwide were discounted for as low as $3 (it went up by a dollar the year after). Not all distributors loved this plan, even if it got more butts in seats, so NATO got creative with four new days offering various discounts and promos. National Popcorn Day is the first of those offerings. The way Cinemark is celebrating, $5 will get you an XL popcorn at all Cinemark theaters in whatever vessel you want to bring it in. So if you do still have the Dune popcorn bucket lying around (sicko), you can bring that in and someone will fill it up, or you can bring in some other bucket or tote bag or whatever holds stuff — but leave the commercial trash cans at home...