EDITORIAL
Puppet masters...
From the rise of deepfake technology to AI being used to generate scripts, AI is on the rise. “The growth of AI, particularly in VFX doesn’t have to mean a black-or-white process where adoptees of the tech automate everything. They’re paving the way. People might be freaked out, but there are going to be a ton of incredible use cases of it and there’s probably going to be some bad things to come, but that comes with any new technology.” Runway CEO Cris Valenzuela....
Have a pleasant Friday night at the movies,
Jean Constant
Rich Gelfond said he expects IMAX will return to its pre-pandemic gross box office level of $1.1 billion in 2023, up from $850 million in 2022. The overall box office in the traditional model won’t support a return to 2019 levels. But the fact that IMAX is in the blockbuster business, not the overall movie business, and the fact that we’re diversified and global, enabled us to get back to those levels, where I don’t think people in other businesses can,” he said. Gelfond is looking forward to 2023’s “complete, balanced, and consistent” slate, which for IMAX will include “Oppenheimer,” “Dune: Part Two,” “Guardians of the Galaxy: Vol. 3,” “Aquaman and the Lost Kingdom,” “Mission: Impossible — Dead Reckoning — Part One,” “Fast X,” “Transformers: Rise of the Beasts,” and “Indiana Jones and the Dial of Destiny,” among others...